Employee Retention – Why it Matters and What You Can Do

November 11, 2022


Your employees are your company’s most valuable asset. They are the ones who drive growth, innovation, and profitability. So, it’s essential for businesses to retain these top workers while keeping them engaged and satisfied with their job roles. But employee retention can be a challenge. 

The Importance of Employee Retention 

In today’s business world, employee retention is more important than ever. With the war for talent raging on, companies are struggling to keep their best and brightest employees from defecting to the competition. At the same time, the cost of losing an employee has never been higher. According to a recent study by the Work Institute, the average cost of turnover is now more than $15,000 per person. 

Given the inflated cost of turnover and the difficulty of finding replacement workers, companies need to do more to retain their employees. But what exactly is employee retention? And what are some best practices for retaining employees? Here is everything you need to know about employee retention in the modern workplace.   

What Is Employee Retention?  

Employee retention is the process of keeping your employees happy and engaged so that they stay with your company for the long haul. When done correctly, employee retention can lead to several benefits for your business, including increased productivity, higher morale, and reduced training costs.  

Unfortunately, employee retention is becoming increasingly difficult in today’s business world. According to a recent Gallup poll, only 33% of employees are engaged at work, while 51% are actively disengaged. This means that there is a good chance that many of your employees are already looking for a new job—or will be soon.  

So how can you keep your employees from leaving?  

Here are a few best practices for employee retention: 

  1. Communicate regularly with your employees
    One of the most important things you can do to retain your employees is to communicate with them regularly. Let them know what is going on in the company and how they fit into the bigger picture. Employees who feel like they are in the dark are much more likely to start looking for a new job.
  2. Offer competitive pay and benefits
    Money is not everything, but it is still a major factor in employee retention. Make sure you are offering competitive pay and benefits so that your employees feel like they are being compensated fairly. If you are not sure what others in your industry are paying, check out salary surveys online or consult with a professional employment agency.  
  3. Provide opportunities for career growth
    Most employees want to feel like they are progressing in their careers—not just treading water day after day. Provide opportunities for career growth so that your employees feel like they are moving up within the company. This could include offering training and development programs or promotions within the organization. 
  4. Encourage Flexibility
    Another way to improve employee retention is to encourage flexibility in the workplace. Top employees value their time and often have other commitments outside of work that they need to balance. By offering flexible work hours or the ability to work from home occasionally, you can show your employees that you value their time and trust them to get their work done on their own schedule.
  5. Implement an Employee Recognition Program
    Recognizing and rewarding employees for their challenging work is another wonderful way to improve employee retention. Employees who feel appreciated are more likely to be engaged and motivated, so be sure to let your top performers know how much you value their contributions.
  6. Create an engaging workplace culture Finally, one of the most important things you can do to improve employee retention is to create an engaging workplace culture. This includes things like having a fun and relaxed environment, offering rewards and benefits beyond the basics (such as free snacks and drinks), and organizing regular team-building activities. When employees feel like they are part of a positive workplace culture, they are much more likely to stick around in the company. 

Here are the top 5 benefits of employee retention 

The benefits of employee retention are clear—a happy workforce leads to a more productive workplace, which can save your organization time and money in the long run. By investing in programs and policies that promote employee engagement and satisfaction, you can create a work environment where people want to stay—and that is good for business.

  1. Increased Productivity

When employees are happy and comfortable in their roles, they are more likely to be productive. Productive employees mean a more efficient and effective workplace. Additionally, when employees feel like they are valued members of a team, they are more likely to go beyond to help the company succeed. 

  1. Reduced Training Costs

It costs a lot of money to train new employees. By retaining existing employees, organizations can save on training costs. Additionally, experienced employees require less supervision, which frees up managers’ time to focus on other tasks.  

  1. Improved Customer Service

Happy employees lead to satisfied customers. When customers have a positive experience with your company, they are more likely to come back and recommend your products or services to others. Additionally, loyal customers can help generate word-of-mouth marketing for your business.  

  1. Enhanced Company Reputation

When prospective employees see that your company has a low turnover rate, it makes your organization look more attractive. A compelling reputation can help you attract top talent and make it easier to retain the employees you already have.  

  1. Greater Employee Engagement

Engaged employees are more likely than their disengaged counterparts to stay with an organization for the foreseeable future. Furthermore, engaged employees are more productive and provide better customer service—two things that can help improve your bottom line.    


Employee retention is more important than ever in today’s business world—but it is also has become progressively difficult. To retain your best and brightest employees, you need to do more than just offer them competitive pay and benefits; you also need to provide opportunities for career growth and foster a positive work environment where they feel valued and appreciated. 

The cost of losing an employee has never been higher. Hence, it is more important than ever for companies to focus on retaining their employees. Yaksha can help you do just that. We offer a variety of courses and training modules that will help your employees stay up to date with the latest trends in their field and improve their skills. Our team is passionate about helping businesses retain their best talent, so contact us today to learn more about how we can help you keep your employees happy and productive. 

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